Public Relations (CCE) - July 2024 (2024-07-30-PR-VNP)


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Course Participants should select the attendee registration option
For those attending as Faculty Candidates, see below for additional information 

Public Relations (CCE) - July 2024

Price: $495.00

Fee is Waived for Faculty Candidates

Dates:  July 30-31 and August 1, 2024, 12:00 - 4:00 PM on all 3 days

Location: Virtual National Program

Class status: Active

Certification Eligibility:  This course meets a requirement for the Certified Court Executive (CCE) credential. The Certified Court Executive Program requirements include all Certified Court Manager courses (including Purposes & Responsibilities of Courts) and all Certified Court Executive courses.

Scholarships: Click here for more information about applying for a scholarship

Scholarship Applicants:

  • Please do not pay at this time. Under "Select Payment Option," select "Pay By Check."
  • You will view a "Balance Due" onscreen at checkout and receive an additional confirmation/invoice via email after you register for your course.
  • Upon approval of your scholarship application and your successful completion of the course, the scholarship award will satisfy your balance due.

IMPORTANT ONLINE COURSE FORMAT INFORMATION:

  • Class will be in session on July 30-31 and August 1, 2024, from 12:00 - 4:00 pm Eastern Time with a 15-minute break each day.
    • Central Time: 11:00 am - 3:00 pm
    • Mountain Time: 10:00 am - 2:00 pm 
    • Pacific Time: 9:00 am - 1:00 pm (Note: includes Arizona during Daylight Savings time)
  • Class will consist of live video lecture, discussions, and group exercises. Zoom breakout rooms will be used for "table group" discussions and exercises.
  • Participants must join the course via computer (not just by phone) and remain engaged throughout the class sessions in order to successfully complete the course and receive their certificate.
  • Participants must join from their own device (larger than a phone) to be able to engage fully in polls, chats, and breakout groups.
    • Participants may not participate as a group in a conference room using only one computer.
  • There will be pre-course assignments and required readings before class, and short homework assignments between class sessions.
  • View the online learning expectations for ICM national certification courses
  • Practice Sessions are highly recommended for first-time ICM virtual course attendees.  Sessions are held on the second Monday of each month from 3:00 pm - 3:30 pm Eastern Time.  Join at 3:00 to receive a full orientation to the Zoom features used in ICM courses.  Click here to join each session - no pre-registration required.
Faculty Certification Opportunity: Those from a Consortium state or Licensee Partner organization interested in becoming faculty for this course should contact their judicial educator to inquire about the need for additional faculty before registering for the course. Once approved by your judicial educator/administrator, please register for the course and select the "Faculty Candidate National Program" registration option at checkout.

Faculty candidates must complete the Adult Learning Theory virtual session which includes information on adult learning theory, ICM faculty policies and presentation skills.

ICM Partner Faculty teaching ICM courses virtually are also required to take a Faculty Strategies for Virtual Engagement virtual session to build their virtual teaching skills.

Both webinars will be held several times in 2024.

Course Description:

The Public Relations course provides participants with tools they can use to promote community engagement and increase public trust and confidence, while fulfilling their duty to provide administrative and case-related information to the media and the public via electronic, written, and verbal communications. The course teaches court leaders and managers how to craft and deliver messages about court activities and performance, as well as to educate staff about walking the fine line between providing legal advice vs. legal information. Participants will also improve their skills in communicating effectively with the media and consider requirements for communicating in a crisis.


As a result of participating in this course, participants will be able to:

  • Discuss how sources of information about the courts influence public perceptions.
  • Identify how public relations can have a positive impact on public trust and confidence in the courts.
  • Examine the roles of customer service, community engagement programs, communication strategies, and public information programs in promoting public trust and confidence in the courts.
  • Identify best practices for how the courts should manage media relations.
  • Demonstrate skills and techniques that can be used to help the public understand and support the courts.

Payment and ICM Cancellation Policies:

Course Certificates: Course completion certificates will be given only to those participants who attend the entire course and who have made full tuition payment.

Cancellation Policy: Participants who wish to cancel their registration must do so no later than five business days prior to the start date of the course. Those who cancel fewer than five days prior to the start date will be charged a $100.00 cancellation fee. No refunds are given after the start of the course.

Certification Policy: It is ICM’s policy that participants seeking program certification from ICM complete their course of study within a 7-year timeframe for each of the following two levels of certification: Certified Court Manager (CCM) and Certified Court Executive (CCE).