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Public Relations (CCM) - December 2023 (2023-12-05-PR-VNP)


Description

Date/Time:12/5/2023 12:00 PM - 12/7/2023 4:00 PM, 3 days

The Public Relations course provides participants with tools they can use to promote community engagement and increase public trust and confidence, while fulfilling their duty to provide administrative and case-related information to the media and the public via electronic, written, and verbal communications. The course teaches court leaders and managers how to craft and deliver messages about court activities and performance, as well as to educate staff about walking the fine line between providing legal advice vs. legal information. Participants will also improve their skills in communicating effectively with the media and consider requirements for communicating in a crisis.


As a result of participating in this course, participants will be able to:

  • Discuss how sources of information about the courts influence public perceptions.

  • Identify how public relations can have a positive impact on public trust and confidence in the courts.

  • Examine the roles of customer service, community engagement programs, communication strategies, and public information programs in promoting public trust and confidence in the courts.

  • Identify best practices for how the courts should manage media relations.

  • Demonstrate skills and techniques that can be used to help the public understand and support the courts.

Content
Completion rules
  • All units must be completed